• Life-Cycle

  • At Adaptive Consultancy we are providing all of our clients with the most individual and personal service. We understand that every business has different problems and different needs. When we work with our clients, we're not just looking to get them a return on investment, we're looking to make their online marketing industry leaders.

    With the internet changing and developing so quickly it is important to manage the systems that are in place and make sure that they are constantly kept up to date. To help us achieve this we use a system o f testing and constant improvement (TCI).

  • Internet Systems

  • An internet system is one that assists a business in generating increased business as well as increasing its productivity. The system should increase the profile of a business and take advantage of the technological opportunities available to automate processes within it.

    When creating an online strategy it is vital to get every aspect of it working towards the same objectives. This is why it is so important to have all the components of the system incorporated and managed together.

  • Relationship

  • With the internet developing so quickly it is important to keep your marketing systems up to date. Finding a long term partner will allow them to develop a deep understanding of your business. Combining this understanding of your business with our knowledge of the internet allows us to keep our clients ahead of their competition.

Life-Cycle

  • At Adaptive Consultancy we are providing all of our clients with the most individual and personal service. We understand that every business has different problems and different needs. When we work with our clients, we're not just looking to get them a return on investment, we're looking to make their online marketing industry leaders.

    With the internet changing and developing so quickly it is important to manage the systems that are in place and make sure that they are constantly kept up to date. To help us achieve this we use a system o f testing and constant improvement (TCI).

    Our proven six step process:

  • Life-Cycle

  • Research

  • To design and build a successful and profitable solution requires in-depth research and planning. Meetings will be held with the relevant people in your business so that we can gain an understanding of your market, customers and business requirements. We will then take this information and research the opportunities that your business has on the internet. Once this phase is complete we will have the information required to produce a candid proposal.

  • Specification Outline

  • In this phase we will come up with a detailed plan of how the marketing activities will be implemented. We will outline all the elements of the marketing system from the structure of the website, the various marketing channels, right down to the look and feel of the site required. There are many factors that distinguish between a successful online marketing system and one that never achieves a return on investment. We understand the importance of a strategic approach and put an emphasis on being able to measure the performance of our activities.

  • Build, Test, Launch (For Websites)

  • In this phase the concept from the functional design is turned into reality. Once the solution is completed it will be fully tested to make sure that it is fully functional before it is launched. Once all the testing has been completed, detailed training will be provided to your company staff to ensure the maximum use of the newly implemented system or site.

  • Measuring and Managing Results

  • Once the system is launched the results are regularly measured and managed. This is one of the most salient phases within the development of the system. It is important to monitor what parts of the system are achieving results, and which are not. We then continue to actively transform the system, aiming to improve on the results we have achieved. Included in our service is a full support package that includes unlimited contact with us, either onsite, via web conference or over telephone support.

Internet Systems

  • An internet system is one that assists a business in generating increased business as well as increasing its productivity. The system should increase the profile of a business and take advantage of the technological opportunities available to automate processes within it.

    When creating an online strategy it is vital to get every aspect of it working towards the same objectives. This is why it is so important to have all the components of the system incorporated and managed together.

  • Marketing online

  • An internet marketing system drives targeted traffic to a website that can convert it into customers or leads. There are too many businesses that launch a well designed site, but then don't put any time or effort into the marketing. The result of this is that it receives a limited amount of visitors and doesn't get a chance to generate a decent ROI for the business.

  • Read more about generating targeted traffic

  • Equally important is that the website is designed in a way that converts this targeted traffic into customers. If the website doesn't provide its visitors with the information they need to make an informed decision, they are less likely to buy from it or even make an enquiry. If a website isn't achieving a decent conversion rate, a business's marketing strategy is flawed. Whether the business has used online or offline marketing strategies, if the site converts at a low rate it is reducing the effectiveness of all the marketing activities taking place. Research has shown that websites play a big role in helping consumers make a decision in both B2C and B2B industries.

  • Read more about designing sites that convert

  • Integrating offline marketing with online marketing

  • With so many marketing channels available to businesses, it is important that they bring a consistent image and message to consumers. At Adaptive we look at the offline marketing that businesses are carrying out to ensure their online marketing complements and supports their existing marketing strategies.

  • Increasing business efficiency

  • With the technology available, businesses efficiency can be significantly improved. Techniques include automating processes, collecting and reporting data and incorporating an online booking system. These are important elements that need to be thought about and considered when developing internet systems.

  • How will Adaptive create an internet system for me?

  • As marketing consultants' part of our skills lie in being able to extract the relevant information from businesses. We take this information and carry out further research into your business and industry and find where your opportunities lie. We are then able to apply our proven techniques that will generate results. With each business being unique, different combinations of marketing tools are required.

  • Phased approach

  • With so many tools being available to us we can incorporate a phased approach. This allows us to create a system that suits our client's budget. As returns of investment are received we can incorporate more tools and increase the internet systems effectiveness.

Relationships

  • With the internet developing so quickly it is important to keep your marketing systems up to date. Finding a long term partner will allow them to develop a deep understanding of your business. Combining this understanding of your business with our knowledge of the internet allows us to keep our clients ahead of their competition.

  • A personal service

  • At Adaptive, we offer a very personal service and do not put a limit on client contact time. We will put in the time required (on and offsite) to complete our projects on time and to the highest standards. With our ongoing marketing activities, our clients are always able to contact us with questions or concerns. Our support package includes unlimited time on site, online web conferencing and telephone support.

  • Building trust

  • If a marketing system is not designed correctly it will not bring you a return on investment and end up just being a cost to your business. It is important that you choose to work with people you can trust and rely on, and will take the time to understand your business and its customers. Working with our clients on an ongoing basis allows them to develop a trust in us that helps them make important decisions safe in the knowledge that they have been advised by professional consultants that have a solid understand of their business needs.

  • Increasing your understanding

  • Working with a long term partner will allow you to develop an understanding of the internet and how to maximise the effectiveness of it as a marketing tool. We have generated a resource area on our site that will keep you up to date with the latest developments. You can also sign up to our monthly newsletter, the E-Doseo, that will keep you informed of the latest techniques, developments and case studies. Once you understand how the internet marketing tools work, you will be able to make informed and confident decisions on how they can benefit your business.