• Click and Collect a potential growth area for eCommerce

    Friday, Feb 03, 2012

    Back in December 2010 you may remember we had some really bad weather. This led to delays in the delivery of items bought online, in many cases meaning deliveries were not there before Christmas. Read More

  • Facebook IPO - What does it mean for Marketers?

    Thursday, Feb 02, 2012

    No point re-writing what it says in the FT so here's their opening paragraph: Read More

  • Web Economy To Double By 2016 – Boston Consulting Group

    Monday, Jan 30, 2012

    As always the World Economic Forum in Davos has been producing some great headlines for business journalists. One of these is that the value of the web economy in G20 countries will nearly double by 2016, according to Boston Consulting Group (BCG). The leading driver in this growth will be the rise of mobile internet access. Read More

  • QR Codes - not much use at all apparently!

    Friday, Jan 27, 2012

    Over the past few months I’ve posted a few comments about the innovative use of QR codes in mobile marketing. I’ve come across a contrarian point of view presented by Catapult Action-Biased Marketing a researcher based in Westport, Connecticut. They put forward the premise that QR codes and social media have very little impact.  Read More

  • F-Commerce - on your eCommerce agenda for 2012?

    Wednesday, Jan 25, 2012

    Facebook commerce is beginning to look like a real area of growth for eCommerce. Not just brands that transact on the social networking site but those like Ted Baker who appear to be testing the water and sending people through to their website. Read More

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