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Click and Collect a potential growth area for eCommerce
Friday, Feb 03, 2012
Back in December 2010 you may remember we had some really bad weather. This led to delays in the delivery of items bought online, in many cases meaning deliveries were not there before Christmas. Read More
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Web Economy To Double By 2016 – Boston Consulting Group
Monday, Jan 30, 2012
As always the World Economic Forum in Davos has been producing some great headlines for business journalists. One of these is that the value of the web economy in G20 countries will nearly double by 2016, according to Boston Consulting Group (BCG). The leading driver in this growth will be the rise of mobile internet access. Read More
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QR Codes - not much use at all apparently!
Friday, Jan 27, 2012
Over the past few months I’ve posted a few comments about the innovative use of QR codes in mobile marketing. I’ve come across a contrarian point of view presented by Catapult Action-Biased Marketing a researcher based in Westport, Connecticut. They put forward the premise that QR codes and social media have very little impact. Read More
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F-Commerce - on your eCommerce agenda for 2012?
Wednesday, Jan 25, 2012
Facebook commerce is beginning to look like a real area of growth for eCommerce. Not just brands that transact on the social networking site but those like Ted Baker who appear to be testing the water and sending people through to their website. Read More