The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More

Without vision there can be no art. Without innovation, no products or ideas. And without influencers, no one to spread those ideas into the market. Today with the internet, every aspect of culture can be captured, reviewed and shared. From fashion photographers to bloggers, musicians to reality television stars, trends are being formed, recorded and spread like wildfire. Read More

It never fails to astound me how many brilliant digital marketing campaigns there are. It seems every morning that I turn on my computer another brand, another digital agency has come up with something innovative, interactive and extraordinary. A few I've come across recently include: Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More