Selling is no easy feat. Consumers naturally have inhibitions and doubts. This is especially true when the product is expensive, something they don’t understand, or both. Seth Godin published a blog post today that very rightly stated that “the salesperson’s job is to help people overcome their fear so they can commit to something they’ll end up glad they invested in.” So how does one do this?. Read More

There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

There's no 'faking it' when it comes to the web. Until the internet came around creatives could conceptualise advertisements and have a pretty good understanding of how the final product would turn out. This is not the case for internet marketing. No, when it comes to the web marketers have to, at the very least, understand whether or not their idea will even be functional. The mechanics of the web are not an easy thing to learn. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More