Adaptive's Roundup #8

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here.

What better way to start sharing than with an eMarketer article on how sharing content shows thought leadership. Creating content takes time and it can be difficult to always come up with fresh material, but this article states that "creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep-up-to-date on important developments."

Facebook's central role in the Obama 2012 re-election campaign was all over the internet this week. Read what Digital Trends had to say about it here.

We've all read that social media is an integral part of the marketing mix. That we must have Twitter accounts and Facebook accounts if we hope to converse with and learn about our consumer base. But how does a company who no one has heard of, or who sells a product or service people aren't interested in talking about generate a following on these social media sites? Econsultancy suggests aiming content at competitors rather than prospective customers. Read the genius behind this idea here.

Econsultancy also published some helpful tips on creating a killer Facebook landing page that will help increase your fans and drive more traffic to your website. Check out Seven Tips for a Killer Facebook Landing Page.

Another key trend in digital right now is using video to push online sales and personalise your brand. Fashion brands like French Connection and Asos are doing this very well.

Hope some of those were helpful. Have a great weekend and enjoy the sunshine!