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Adaptive's Weekly Roundup #2
Friday, February 04, 2011
1. Interactively Social:
How did YouTube use the Obama chat to build their drand? YouTube launched a brilliant campaign, where they encouraged their users to submit questions they’d like to ask Obama. Then the questions were divided into categories and voted on. “In all, YouTube used the Obama interview to enhance the gravitas of its brand and build awareness of the company’s effort to become a global interactive news outlet, rivalling TV.” Read more here http://www.clickz.com/clickz/news/2023794/youtube-obama-chat-build-brand
2. Measuring Social Media:
Finally, a relatively satisfying answer to the million dollar question on every digital marketers mind- how do we measure social media (in pounds and pence)? See Olivier Blanchard’s fabulously informative and entertaining SlideShare presentation. http://slidesha.re/hotdamnsocialmedia
3. Innovative Search Engines:
Google makes it possible to experience some of the most spectacular museums and artworks around the world without leaving your desk. Visit the Google Art Project at http://www.googleartproject.com/