Entries in 02-2012 (6)

  • Facebook IPO - What does it mean for Marketers?

    Thursday, Feb 02, 2012

    No point re-writing what it says in the FT so here's their opening paragraph: Read More

    Facebook, internet advertising, Google Adwords

  • Click and Collect a potential growth area for eCommerce

    Friday, Feb 03, 2012

    Back in December 2010 you may remember we had some really bad weather. This led to delays in the delivery of items bought online, in many cases meaning deliveries were not there before Christmas. Read More

    eCommerce, click & collect,

  • Content Marketing now part of B2B Mainstream

    Wednesday, Feb 08, 2012

    Content marketing, a relatively new phenomenon a couple of years ago is now a stock tool of the internet marketer’s trade. But how are B2B companies performing?  Our good friends at MarketingProfs have been promoting a survey conducted by the Content Marketing Institute (CMI) which uncovered some interesting findings. Read More

    blogs, social media, pr, email, copywriting

  • Missguided is anything but misguided

    Wednesday, Feb 08, 2012

    Online fashion retailer Missguided.com has just posted some pretty good results for 2011. Sales of £14.7 million, which represents a 380% increase on the previous year. Not bad in the current retail climate. Read More

    website conversion, website design, website usability

  • Retail's Best Kept Secret

    Monday, Feb 20, 2012

    When we meet new online retail clients they generally come to us with one of two problems: Read More

    retail, cost management

  • What does an $18 million website look like?

    Friday, Feb 24, 2012

    A few days ago I was sent a link to the new Four Seasons hotel group website and an accompanying news story. The story wasn't so much the new website but the fact that the cost was a staggering $18 million! Read More

    web development, website costs, hotel websites, Four Seasons