For a little Friday afternoon fun, we decided to have a cartoonist come in and draw each of our characatures. It was good fun, especially seeing which features he chose to exaggerate for each team member. I must say I was a bit hesitant at first, being the world's most fidgety person and all, but it was a good laugh. We're thinking we might frame them and put them over our meeting room doors! Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

There's no 'faking it' when it comes to the web. Until the internet came around creatives could conceptualise advertisements and have a pretty good understanding of how the final product would turn out. This is not the case for internet marketing. No, when it comes to the web marketers have to, at the very least, understand whether or not their idea will even be functional. The mechanics of the web are not an easy thing to learn. Read More