There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

Selling is no easy feat. Consumers naturally have inhibitions and doubts. This is especially true when the product is expensive, something they don’t understand, or both. Seth Godin published a blog post today that very rightly stated that “the salesperson’s job is to help people overcome their fear so they can commit to something they’ll end up glad they invested in.” So how does one do this?. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

It never fails to astound me how many brilliant digital marketing campaigns there are. It seems every morning that I turn on my computer another brand, another digital agency has come up with something innovative, interactive and extraordinary. A few I've come across recently include: Read More