Have you been told that blogging can help grow your business? It is possible. Blogging offers companies the chance to network, to build trust amongst their clients and prospects, to gain credibility within their industry and to increase their online visibility. Read More

Yesterday Econsultancy published a very interesting article about the power struggle between WikiLeaks and the Guardian newspaper. It seems that WikiLeaks has signed an agreement with the Guardian whereby the Guardian is privy to their information but only for review, it is forbidden from publishing any content without the consent of Julian Assange or an authorised WikiLeaks representative. Read More

Social Media has become all of the digital marketing rage over the past couple of years - brands have built profiles on every available platform and are tickled pink when they see that their fan/follower numbers have gone up. Moreover, they are completely turned on by the fact that every time someone reacts to the content they publish, all their friends see it. Social Media is Word of Mouth marketing on steroids. Read More

Growing up I never really understood why all of my female cousins, the older sisters of my friends, aunts and mum worked in marketing. 'What's so great about marketing?' I thought. I assumed it was a fall-back career for women and as a result wanted to do anything but. Of course I then became older and possibly wiser and realised that people in marketing had the best job of all. They got to be creative. Read More