Content marketing, a relatively new phenomenon a couple of years ago is now a stock tool of the internet marketer’s trade. But how are B2B companies performing?  Our good friends at MarketingProfs have been promoting a survey conducted by the Content Marketing Institute (CMI) which uncovered some interesting findings. Read More

The speed at which technology is evolving has many people convinced that it is businesses that are making it all happen. They are responding to digital agencies who know new techniques and business-growth strategies that they themselves are unfamiliar with. Businesses want to reinvent their products and offering, market themselves in new, innovative ways and use technology to be more efficient and profitable. Read More

I’ve read three articles today on communications that I would like to share with you. The first two were in the Harvard Business Review – '3 Tips for Leading People Older than You', and 'Stop Mixing Business with Pleasure', and the third was on We Are Social – 'Welcome to the Age of the Customer'. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More

There's no better way to start an autumn Wednesday morning then drinking a Lemsip and reading an essay on poor link building http://bit.ly/watchyourlinks.The author, Dærick Gröss, outlines the risks of hiring an outside company to do certain components of your SEO- I am referring specifically to organic link building via blog post comments. Read More