Many people have heard of Search Engine Optimisation but most don't understand what it is. ClickZ released a comprehensible and informative article on Keyword Forensics, that I recommend you all read. It discusses how keyword research aims to understand how consumers search and what words will trigger them to click to the right information. Read More

In 2004 Editor-in-Chief of Wired Magazine, Chris Anderson, popularised the long tail theory in an article called The Long Tail: Why the Future of Business is Selling Less of More. In retail terms, the long tail describes a niche strategy of selling a large number of unique items in relatively small quantities. Read More

This blog post is dedicated to those of you who grew up reading wonderul fiction where you were drawn into a linguistic abyss of imagination. When writing for the web, try to forget all of the poetic phrases and plot development you enjoy so much. The trick to writing content for a website is to make it as brief and captivating as possible. You have one objective and that is to get the reader to remain on your site. Read More

MySpace was one of the first social media platforms created, yet over the past few years it has been losing traffic and users while newer sites have been growing at incredible rates. In an effort to make themselves more appealing to advertisers MySpace has started selling their position as information sharers and have begun syndicating their users opinions and information with other social media sites, such as Facebook. Read More

We all struggle to define ourselves. And we certainly struggle to define how we may be useful to other people. Using words that will get others to listen and commission our expertise can be tricky. So how do we encourage people to turn up and tune in?  Read More