I’ve read three articles today on communications that I would like to share with you. The first two were in the Harvard Business Review – '3 Tips for Leading People Older than You', and 'Stop Mixing Business with Pleasure', and the third was on We Are Social – 'Welcome to the Age of the Customer'. Read More

Like all marketing communications, success with email means remembering it’s about the reader, not you.  For an email campaign to be successful your subscribers have to be interested in the content.  If the readers can’t benefit from the emails they receive they will quickly choose to unsubscribe to the campaign. Just because you send someone an email doesn’t mean they’re going to open it. Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

When someone signs up to receive emails from you, they’re likely to be highly engaged with your products or services. This explains why “welcome” email programs are important and why they tend to outperform the rest of your email program.   Read More