Growing up I never really understood why all of my female cousins, the older sisters of my friends, aunts and mum worked in marketing. 'What's so great about marketing?' I thought. I assumed it was a fall-back career for women and as a result wanted to do anything but. Of course I then became older and possibly wiser and realised that people in marketing had the best job of all. They got to be creative. Read More

A picture is worth a thousand words. We all go about our lives snapping photos and sharing them with our peers. Some of them are meant to be kept private, while others are suitable for all to enjoy. Some photo sharing websites worth taking note of are: Read More

With so much of our lives online, it's hard to go very long without slipping up. Information can disseminate very quickly on the internet which makes it the perfect place to publicly announce that you're sorry. Read More

The speed at which technology is evolving has many people convinced that it is businesses that are making it all happen. They are responding to digital agencies who know new techniques and business-growth strategies that they themselves are unfamiliar with. Businesses want to reinvent their products and offering, market themselves in new, innovative ways and use technology to be more efficient and profitable. Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More