Over the past few months I’ve posted a few comments about the innovative use of QR codes in mobile marketing. I’ve come across a contrarian point of view presented by Catapult Action-Biased Marketing a researcher based in Westport, Connecticut. They put forward the premise that QR codes and social media have very little impact.  Read More

A recent report from eMarketer suggests that 90 million Americans will use a tablet for online shopping by 2014. Will this uptake happen in the UK? More than likely yes as growth trends here are following similar patterns to the US. Read More

Last month I delivered a seminar on internet marketing to a group of about 40 or 50 independent retailers. Whilst discussing mobile commerce I asked them how many of them had used QR codes in their marketing and no hands went up. So I then reversed my thinking and asked how many of them knew what a QR code was. Less than half of them did. I was a bit surprised but then again maybe I shouldn't have been. Read More

September’s issue of.net featured an article by Luke Wroblewski, arguing that web products should be designed for mobiles before desktops. His justification is that mobiles are growing massively and that they help focus readers. According to Morgan Stanley Research, mobile internet adoption is outpacing the growth of desktop internet adoption. Moreover, mobile internet users are often much more engaged then regular internet users. Read More

The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.  Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More