If you've ever run a Google Adwords campaign you'll have thought about bidding on your competitors' brand name. An interesting legal case involving Interflora and Marks & Spencer has come to a semi conclusion at The Court of Justice of the European Union. I say "semi" conclusion because I'm not entirely sure what's been concluded as both sides could appear to be claiming victory. Read More

Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More