There's no better way to start an autumn Wednesday morning then drinking a Lemsip and reading an essay on poor link building http://bit.ly/watchyourlinks.The author, Dærick Gröss, outlines the risks of hiring an outside company to do certain components of your SEO- I am referring specifically to organic link building via blog post comments. Read More

“What happens when millions armed with cameras, cell phones, and laptops share their lives on Facebook, blogs, Twitter, MySpace and YouTube? People have more opportunities to observe and listen to each other… A big part of word of mouth is small-talk buzz- conversations about products that are simply part of our everyday interactions.” (Emanuel Rosen, Buzz)   Read More

The other day I blogged about digital “connectedness” and the role of brands in social media. MySpace identifies itself as a platform that creates user experiences around stuff consumers are rabid about and then taps a brand into those experiences. It seems that this is exactly what HBO and K-Swiss have done with their Kenny Powers campaign. Eastbound & Down is a hit TV series featuring the lovable, loud-mouth Kenny Powers. Read More

MySpace was one of the first social media platforms created, yet over the past few years it has been losing traffic and users while newer sites have been growing at incredible rates. In an effort to make themselves more appealing to advertisers MySpace has started selling their position as information sharers and have begun syndicating their users opinions and information with other social media sites, such as Facebook. Read More

In ‘The Tipping Point’, Malcolm Gladwell lists 3 people involved in starting an epidemic. Mavens, connectors, and salesmen. Social media and its introduction of so many communications channels have made the dissemination of information so much faster and more tangible then ever before. Read More