Retail's Best Kept Secret

When we meet new online retail clients they generally come to us with one of two problems:

1. They're not getting significant volumes of traffic on their site.

2. The traffic they do get doesn't convert in to sales

As digital marketers we can address all the issues which should correct these problems for eCommerce sites. However, there are occasions where the problems lie deeper. This may be with regards to their merchandise or pricing or customer service issues. However, beyond that there are more fundamental cost management issues which need to be addressed.

This is where I want to do a bit of promotion for one of our clients. Proxima is a procurement outsourcing company that focuses on reducing non core costs i.e. what most of us would describe as overheads. They do work mainly with larger companies but it is worth having a look at this white paper. Retail's best kept secret