Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More

Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More

I just finished reading a great article by Eric Anderson, VP of Marketing for White Horse. He called it The 10 Commandments of Content Marketing, and draws attention to content’s boldness, longevity, and measurability amongst other things. Read More

In 1979 The Buggles sang about how Video Killed the Radio Star. Today Mark Zukerberg is sitting on a mountain of money while newspaper admen are going home every night with nosebleeds.   Read More

Everywhere I look, every article I read, seems to hammer home the fact that peer influence marketing is becoming the most effective method of selling a brand. Word of mouth marketing has always been a reliable way to do business. Why? Because brands know that consumers would rather hear it from someone they know and trust. In The Tipping Point, Malcolm Gladwell describes the three characters needed to start an epidemic. Read More