There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

Selling is no easy feat. Consumers naturally have inhibitions and doubts. This is especially true when the product is expensive, something they don’t understand, or both. Seth Godin published a blog post today that very rightly stated that “the salesperson’s job is to help people overcome their fear so they can commit to something they’ll end up glad they invested in.” So how does one do this?. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More