I keep reading about how marketers are using Twitter the wrong way. That the excitement and new found importance of this communication channel has got everyone on it, but not necessarily using it to their full benefit. Read More

MySpace was one of the first social media platforms created, yet over the past few years it has been losing traffic and users while newer sites have been growing at incredible rates. In an effort to make themselves more appealing to advertisers MySpace has started selling their position as information sharers and have begun syndicating their users opinions and information with other social media sites, such as Facebook. Read More

The other day I blogged about digital “connectedness” and the role of brands in social media. MySpace identifies itself as a platform that creates user experiences around stuff consumers are rabid about and then taps a brand into those experiences. It seems that this is exactly what HBO and K-Swiss have done with their Kenny Powers campaign. Eastbound & Down is a hit TV series featuring the lovable, loud-mouth Kenny Powers. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More