In ‘The Tipping Point’, Malcolm Gladwell lists 3 people involved in starting an epidemic. Mavens, connectors, and salesmen. Social media and its introduction of so many communications channels have made the dissemination of information so much faster and more tangible then ever before. Read More

“What happens when millions armed with cameras, cell phones, and laptops share their lives on Facebook, blogs, Twitter, MySpace and YouTube? People have more opportunities to observe and listen to each other… A big part of word of mouth is small-talk buzz- conversations about products that are simply part of our everyday interactions.” (Emanuel Rosen, Buzz)   Read More

The speed at which technology is evolving has many people convinced that it is businesses that are making it all happen. They are responding to digital agencies who know new techniques and business-growth strategies that they themselves are unfamiliar with. Businesses want to reinvent their products and offering, market themselves in new, innovative ways and use technology to be more efficient and profitable. Read More