The other day I blogged about digital “connectedness” and the role of brands in social media. MySpace identifies itself as a platform that creates user experiences around stuff consumers are rabid about and then taps a brand into those experiences. It seems that this is exactly what HBO and K-Swiss have done with their Kenny Powers campaign. Eastbound & Down is a hit TV series featuring the lovable, loud-mouth Kenny Powers. Read More

Publishers by nature are content curators. They possess the literary eye to identify good content, and the skills to turn it into something people want to read. In trade book publishing, that might include an eye-catching jacket, a celebrity introduction, a chapter teaser on their website, or foreign language editions. The act of incorporating all of those elements to make the product something that it is appealing on many levels, is a process of curation. Read More