Like all marketing communications, success with email means remembering it’s about the reader, not you.  For an email campaign to be successful your subscribers have to be interested in the content.  If the readers can’t benefit from the emails they receive they will quickly choose to unsubscribe to the campaign. Just because you send someone an email doesn’t mean they’re going to open it. Read More

Last week I wrote about integrated marketing campaigns. Two days ago I advised dialoging with your direct competitors via Twitter. Today I am going to talk about the strength of affiliate marketing.  Read More

August’s issue of B2B Marketing Magazine features a box of quotes from their LinkedIn group on why websites are so badly written. Here’s what some industry experts had to say. Read More

In ‘The Tipping Point’, Malcolm Gladwell lists 3 people involved in starting an epidemic. Mavens, connectors, and salesmen. Social media and its introduction of so many communications channels have made the dissemination of information so much faster and more tangible then ever before. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More