I have just come across an interesting case study in Markering Sherpa which is a very powerful example of how Facebook, and multichannel marketing in general, can have a profound impact. Not just in terms of building a following for a cause but in generating $950,000 of funds in a pretty short space of time. Read More

There's no better way to start an autumn Wednesday morning then drinking a Lemsip and reading an essay on poor link building http://bit.ly/watchyourlinks.The author, Dærick Gröss, outlines the risks of hiring an outside company to do certain components of your SEO- I am referring specifically to organic link building via blog post comments. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More

For a Monday morning I must say I am in a wonderful mood. By 8:30 a.m. I had already fallen in love. That’s right, I simply cannot soak up enough of the customer service that’s offered at the café across the street from my work. They’re calling out my order before I even walk through the door and in doing so are ensuring I never walk into anyone else’s. Fabulous. I’m home. Read More