The week began with Twitter's 5th birthday. The social media site put together a video featuring celebrities across a variety of industries talking about what they love about Twitter. The short, promotional/celebratory film really hit the benefits of this tool on the head, and was quite entertaining. Adaptive especially liked Snoop Dogg's bit. View it here. Read More

There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

The speed at which technology is evolving has many people convinced that it is businesses that are making it all happen. They are responding to digital agencies who know new techniques and business-growth strategies that they themselves are unfamiliar with. Businesses want to reinvent their products and offering, market themselves in new, innovative ways and use technology to be more efficient and profitable. Read More

Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More