Adaptive's resident Web Designer Daniel, recently brought my attention to an article on minimalist web design. The article pays tribute to minimalism being a style of art for centuries and sight examples of designers, textbooks, and artists who have mastered the skill. Read More

In 2004 Editor-in-Chief of Wired Magazine, Chris Anderson, popularised the long tail theory in an article called The Long Tail: Why the Future of Business is Selling Less of More. In retail terms, the long tail describes a niche strategy of selling a large number of unique items in relatively small quantities. Read More

Many people have heard of Search Engine Optimisation but most don't understand what it is. ClickZ released a comprehensible and informative article on Keyword Forensics, that I recommend you all read. It discusses how keyword research aims to understand how consumers search and what words will trigger them to click to the right information. Read More

There's no better way to start an autumn Wednesday morning then drinking a Lemsip and reading an essay on poor link building http://bit.ly/watchyourlinks.The author, Dærick Gröss, outlines the risks of hiring an outside company to do certain components of your SEO- I am referring specifically to organic link building via blog post comments. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More