This blog post is dedicated to those of you who grew up reading wonderul fiction where you were drawn into a linguistic abyss of imagination. When writing for the web, try to forget all of the poetic phrases and plot development you enjoy so much. The trick to writing content for a website is to make it as brief and captivating as possible. You have one objective and that is to get the reader to remain on your site. Read More

When we start planning internet marketing campaigns for our clients, one of the first questions we ask is “where are you sending people who respond? What’s the Landing Page content?” This is the same whether the source is an email, paid search, banner ads or a content link. Read More

Content marketing, a relatively new phenomenon a couple of years ago is now a stock tool of the internet marketer’s trade. But how are B2B companies performing?  Our good friends at MarketingProfs have been promoting a survey conducted by the Content Marketing Institute (CMI) which uncovered some interesting findings. Read More