Today, I read a fun article by the Harvard Business Review on salespeople's seven deadly sins. Although they listed chattering as the least deadly of the sins, I find it to be one of the most overlooked qualities of salespeople. Amateur salespeople are naturally very nervous to get on the phone. As a result they’ve probably scripted a pitch, or have been given a scripted pitch. A good salesperson might use this pitch for their first call or two, a bad one will use it throughout their entire career. Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More

The internet is filled with information- some valuable, some not so much. Channels like Twitter make it easier to find the good stuff without having to go out and look for it (providing that you're following people you trust). But that still doesn't solve the issue of time nor does it make sense of all of the angles being thrown at us on every highly debated topic (of which there are millions). Read More

It is no secret that major brands around the world are venturing into the realm of online retail. Everyday another high street shop is launching an ecommerce site, and web developers are aggressively looking for new ways to improve the online shopping experience. In last week’s (Jan 15/16) Weekend FT, there was an article discussing the benefits of (AR) Augmented Reality- an interactive video technology, which is “set to transform the consumer experience”. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More