Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

What is A/B testing? According to Wikipedia,  “A/B testing as a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.” Get it? Basically it means you test different copy/layout ideas against your original and go with what works best. Keep in mind that is an ongoing process – there’s no beginning and end. Read More

Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More

The internet is filled with information- some valuable, some not so much. Channels like Twitter make it easier to find the good stuff without having to go out and look for it (providing that you're following people you trust). But that still doesn't solve the issue of time nor does it make sense of all of the angles being thrown at us on every highly debated topic (of which there are millions). Read More