September’s issue of.net featured an article by Luke Wroblewski, arguing that web products should be designed for mobiles before desktops. His justification is that mobiles are growing massively and that they help focus readers. According to Morgan Stanley Research, mobile internet adoption is outpacing the growth of desktop internet adoption. Moreover, mobile internet users are often much more engaged then regular internet users. Read More

Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More

Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More

If you go on holiday for two weeks, will you leave your front door unlocked and the windows open?  In the world of the internet thousands of website owners do just that. This is becoming a bigger problem as hackers are posing a widespread and persistent threat. Read More

What is A/B testing? According to Wikipedia,  “A/B testing as a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.” Get it? Basically it means you test different copy/layout ideas against your original and go with what works best. Keep in mind that is an ongoing process – there’s no beginning and end. Read More