Differentiation has always been the name of the marketing game. Companies want to make their products unique, not just commodities. But it’s the market that determines whether a product is a commodity, not a company. So what can companies do to set themselves apart? Read More

We all struggle to define ourselves. And we certainly struggle to define how we may be useful to other people. Using words that will get others to listen and commission our expertise can be tricky. So how do we encourage people to turn up and tune in?  Read More

I just came across a fabulous article that I had to share with you. It's 30 Content Marketing Truths that I suggest everyone live by. The most important message that the article's author delivers is that content is at the essance of all branding and cutomer relationships. Content is a company's point of differentiation. It is made up of your thoughts, ideas, and personality, and all of those things are irreplaceable. Read More

Have you been told that blogging can help grow your business? It is possible. Blogging offers companies the chance to network, to build trust amongst their clients and prospects, to gain credibility within their industry and to increase their online visibility. Read More