Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More

I have just come across an interesting case study in Markering Sherpa which is a very powerful example of how Facebook, and multichannel marketing in general, can have a profound impact. Not just in terms of building a following for a cause but in generating $950,000 of funds in a pretty short space of time. Read More

Have you ever been checking out of a shop when the cashier innocently asks whether you would like 15% off your next purchase? Of course you answer yes, after all who doesn’t want a deal? But then she asks you to jot down your email address … oh no, you know where this is leading … to a lifetime of junk mail. You pause, pen at your lip, wondering what to do, whether 15% off is worth it. Finally you write it down. Read More

For a Monday morning I must say I am in a wonderful mood. By 8:30 a.m. I had already fallen in love. That’s right, I simply cannot soak up enough of the customer service that’s offered at the café across the street from my work. They’re calling out my order before I even walk through the door and in doing so are ensuring I never walk into anyone else’s. Fabulous. I’m home. Read More

August’s issue of B2B Marketing Magazine features a box of quotes from their LinkedIn group on why websites are so badly written. Here’s what some industry experts had to say. Read More