Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

The long tail, a concept popularised by Chris Anderson in 2006, proves that selling less of more is the most profitable way to do business. For years the film, music, and literary industries (to name a few) focused their attention on a small segment of the talent that made up their business. Why? Because it costs money to promote and sell products. It doesn’t make sense for a publisher to invest in an unknown author who is going to sell 500 books (max) that they’ll never be able to convince the supermarkets and Waterstones of the world to buy. Read More

One of the most important factors to optimising Ecommerce conversion is fine tuning the shopping cart and checkout process. Read More

Picture this: You’re standing in the supermarket in front of the pasta sauces. You decided on the way there that tonight was going to be a carb night. You’ve got the pasta in your basket and the parmesan cheese and now all that’s left is the sauce. Suddenly you’re inundated with choice. You must decide if you’re in the mood for red peppers, sun dried tomatoes, or crème sauce. Your stomach is growling but you can’t make a decision. Read More

In 2004 Editor-in-Chief of Wired Magazine, Chris Anderson, popularised the long tail theory in an article called The Long Tail: Why the Future of Business is Selling Less of More. In retail terms, the long tail describes a niche strategy of selling a large number of unique items in relatively small quantities. Read More