Happy New Year everyone! We at Adaptive hope that your holiday and new year were brought in with happiness and cheer! Read More

It is no secret that major brands around the world are venturing into the realm of online retail. Everyday another high street shop is launching an ecommerce site, and web developers are aggressively looking for new ways to improve the online shopping experience. In last week’s (Jan 15/16) Weekend FT, there was an article discussing the benefits of (AR) Augmented Reality- an interactive video technology, which is “set to transform the consumer experience”. Read More

This week came and went so quickly I feel like I'm preparing for a holiday but I'm not! Adaptive saw lots of excitement this week with new projects being launched, new clients being signed, and birthdays being celebrated, that the industry's hottest topics seemed less hot than usual. Here though are three pieces of news and tips that caught our attention. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More