Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.  Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More

I have just come across an interesting case study in Markering Sherpa which is a very powerful example of how Facebook, and multichannel marketing in general, can have a profound impact. Not just in terms of building a following for a cause but in generating $950,000 of funds in a pretty short space of time. Read More