The long tail, a concept popularised by Chris Anderson in 2006, proves that selling less of more is the most profitable way to do business. For years the film, music, and literary industries (to name a few) focused their attention on a small segment of the talent that made up their business. Why? Because it costs money to promote and sell products. It doesn’t make sense for a publisher to invest in an unknown author who is going to sell 500 books (max) that they’ll never be able to convince the supermarkets and Waterstones of the world to buy. Read More

This morning, when I got into the office, a colleague drew my attention to the Engadget article reporting on the 100 million Facebook pages that had been leaked. Turns out a hacker created a crawler to troll the social media site’s Open Access directory for phone numbers, emails, and URL’s. While none of this is actually illegal it’s given many people the creeps. Read More

For a Monday morning I must say I am in a wonderful mood. By 8:30 a.m. I had already fallen in love. That’s right, I simply cannot soak up enough of the customer service that’s offered at the café across the street from my work. They’re calling out my order before I even walk through the door and in doing so are ensuring I never walk into anyone else’s. Fabulous. I’m home. Read More

Last week I wrote about integrated marketing campaigns. Two days ago I advised dialoging with your direct competitors via Twitter. Today I am going to talk about the strength of affiliate marketing.  Read More

MySpace was one of the first social media platforms created, yet over the past few years it has been losing traffic and users while newer sites have been growing at incredible rates. In an effort to make themselves more appealing to advertisers MySpace has started selling their position as information sharers and have begun syndicating their users opinions and information with other social media sites, such as Facebook. Read More