If you've ever run a Google Adwords campaign you'll have thought about bidding on your competitors' brand name. An interesting legal case involving Interflora and Marks & Spencer has come to a semi conclusion at The Court of Justice of the European Union. I say "semi" conclusion because I'm not entirely sure what's been concluded as both sides could appear to be claiming victory. Read More

No point re-writing what it says in the FT so here's their opening paragraph: Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

What is A/B testing? According to Wikipedia,  “A/B testing as a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.” Get it? Basically it means you test different copy/layout ideas against your original and go with what works best. Keep in mind that is an ongoing process – there’s no beginning and end. Read More