The internet is filled with information- some valuable, some not so much. Channels like Twitter make it easier to find the good stuff without having to go out and look for it (providing that you're following people you trust). But that still doesn't solve the issue of time nor does it make sense of all of the angles being thrown at us on every highly debated topic (of which there are millions). Read More

When someone signs up to receive emails from you, they’re likely to be highly engaged with your products or services. This explains why “welcome” email programs are important and why they tend to outperform the rest of your email program.   Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More