I have just finished reading a wonderful article in Marketing Week that is all about the new youth generation and why they are a marketer’s dream. Interestingly, the other day I watched the season two episode of Mad Men where Don Draper is forced to bring in a pair of youthful ad men to fill the quota of young workers at the office, “it’ll please the clients” he’s told. So who are these people and what has made them so special to marketers throughout the decades?. Read More

A recent report from eMarketer suggests that 90 million Americans will use a tablet for online shopping by 2014. Will this uptake happen in the UK? More than likely yes as growth trends here are following similar patterns to the US. Read More