Pay Per Click marketing has become very popular in recent years with many businesses relying on it as their main source of traffic. Despite this heavy reliance, many companies overlook the opportunities that an Adwords campaign can offer.   Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More

When we start planning internet marketing campaigns for our clients, one of the first questions we ask is “where are you sending people who respond? What’s the Landing Page content?” This is the same whether the source is an email, paid search, banner ads or a content link. Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More