The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.  Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More

In the spirit of marketing and the many ways to spread a message, we have decided to share some of our favourite campaigns of the year with you. They are inspiring, creative, and use new and mixed media to spread unique and compelling messages. Read More

This week came and went so quickly I feel like I'm preparing for a holiday but I'm not! Adaptive saw lots of excitement this week with new projects being launched, new clients being signed, and birthdays being celebrated, that the industry's hottest topics seemed less hot than usual. Here though are three pieces of news and tips that caught our attention. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

Last month I delivered a seminar on internet marketing to a group of about 40 or 50 independent retailers. Whilst discussing mobile commerce I asked them how many of them had used QR codes in their marketing and no hands went up. So I then reversed my thinking and asked how many of them knew what a QR code was. Less than half of them did. I was a bit surprised but then again maybe I shouldn't have been. Read More