The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

There's no 'faking it' when it comes to the web. Until the internet came around creatives could conceptualise advertisements and have a pretty good understanding of how the final product would turn out. This is not the case for internet marketing. No, when it comes to the web marketers have to, at the very least, understand whether or not their idea will even be functional. The mechanics of the web are not an easy thing to learn. Read More

There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

It never fails to astound me how many brilliant digital marketing campaigns there are. It seems every morning that I turn on my computer another brand, another digital agency has come up with something innovative, interactive and extraordinary. A few I've come across recently include: Read More

If you follow digital news, Facebook Commerce should not be a new term to you. The monstrous social network developed a commerce platform within their site, where loved brands can build online shops, not unlike any ecommerce site. What makes it different of course, is that Facebook stores can easily leverage all of the social benefits of the network to help increase sales. Read More