I've just got back to my desk from the eCommerce Expo at Olympia. It was a bit of a bunfight (which means success in exhibition organiser language). I could'nt fight my way in to any of the seminars but I spoke to quite a few exhibitors. Quite illuminating to keep on hearing the same things from everybody. What are the main takaways? Read More

When we start planning internet marketing campaigns for our clients, one of the first questions we ask is “where are you sending people who respond? What’s the Landing Page content?” This is the same whether the source is an email, paid search, banner ads or a content link. Read More

I was sitting on the tube last night reading the Evening Standard and came across an article entitled "As brands get social, they must listen more than talk". No knew insight there I guess. For me what's interesting is that this is a regular article in the Business section of the paper. There is no doubt that how brands interact in social media is a mainstream marketing issue. Even a year ago that may not have been the case. Read More

I've posted messages about QR codes before and I don't want to become a bore about this but if you don't know what eBay are up to you should. So here goes. Read More

In a recent paper entitled "2011 Multichannel Retail Report" published by Webcredible, Boots has come out on top as the having the best multichannel retail experience. The survey included 15 of the UK's top retailers and involved rating them against 15 best practice guidelines. Boots scored 62 points out of a possible 75. In joint second place were M&S, Debenhams and Waterstones who all scored 61 points. Read More