The week began with Twitter's 5th birthday. The social media site put together a video featuring celebrities across a variety of industries talking about what they love about Twitter. The short, promotional/celebratory film really hit the benefits of this tool on the head, and was quite entertaining. Adaptive especially liked Snoop Dogg's bit. View it here. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

In a recent paper entitled "2011 Multichannel Retail Report" published by Webcredible, Boots has come out on top as the having the best multichannel retail experience. The survey included 15 of the UK's top retailers and involved rating them against 15 best practice guidelines. Boots scored 62 points out of a possible 75. In joint second place were M&S, Debenhams and Waterstones who all scored 61 points. Read More

QR Code news stories continue to emerge from consumer brands. The latest announcement comes from footwear retailer Clarks who are planning to put QR codes in all of its shop windows next year. This follows the launch of its mobile eCommerce site in November. Read More

Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More