If you go on holiday for two weeks, will you leave your front door unlocked and the windows open?  In the world of the internet thousands of website owners do just that. This is becoming a bigger problem as hackers are posing a widespread and persistent threat. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

Many businesses make huge efforts with press releases online, often because it’s free or very low cost. But many of them never get picked up by journalists, researchers or Google news. There are three simple rules which will make a difference. Read More

The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.  Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More

With the whole world “going digital” it was no surprise when trade publishers learned that they would have to start digitising their lists, back and front, if they wanted to keep up with sales. Read More