I spend quite a lot of my time online reading blogs. Some of them are news providers, some entertainers, and some content curators. No matter what they write about, I am likely to return (subscribe even) if they are adding value in some way. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

Last week I wrote about integrated marketing campaigns. Two days ago I advised dialoging with your direct competitors via Twitter. Today I am going to talk about the strength of affiliate marketing.  Read More

In 2004 Editor-in-Chief of Wired Magazine, Chris Anderson, popularised the long tail theory in an article called The Long Tail: Why the Future of Business is Selling Less of More. In retail terms, the long tail describes a niche strategy of selling a large number of unique items in relatively small quantities. Read More

There's no better way to start an autumn Wednesday morning then drinking a Lemsip and reading an essay on poor link building http://bit.ly/watchyourlinks.The author, Dærick Gröss, outlines the risks of hiring an outside company to do certain components of your SEO- I am referring specifically to organic link building via blog post comments. Read More