There's been a lot of hype surrounding social media in the past few years. It began as a way for individuals to communicate with each other and has quickly become something of great interest to businesses. The reason for this is because they've been told that social media will actually help them generate more business, while keeping them up-to-date with current marketing tools, technologies and channels of communication. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More

If you follow digital news, Facebook Commerce should not be a new term to you. The monstrous social network developed a commerce platform within their site, where loved brands can build online shops, not unlike any ecommerce site. What makes it different of course, is that Facebook stores can easily leverage all of the social benefits of the network to help increase sales. Read More

With so much of our lives online, it's hard to go very long without slipping up. Information can disseminate very quickly on the internet which makes it the perfect place to publicly announce that you're sorry. Read More