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Are Social Buying Sites like Groupon Hurting Businesses in the Long Run?
Tuesday, Jul 26, 2011
Francois Gossieaux, Co-founder and Partner of Human 1.0 wrote a detailed article yesterday as to why social buying sites are actually hurting businesses in the long run. Read More
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The Future of Social Commerce
Wednesday, Aug 10, 2011
Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More
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Steve Jobs Steps Down As CEO of Apple
Friday, Aug 26, 2011
When I arrived at the office yesterday morning and logged on to Twitter, I was inundated by articles, tributes and mentions of Steve Jobs resignation as Apple CEO. As one of the most influential members of the technology industry, Steve Jobs leaves a tremendous legacy behind him as well as very big shoes for Tim Cook (Apple's newly appointed CEO) to fill. Read More
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Who is controlling our news?
Wednesday, Sep 07, 2011
Yesterday Econsultancy published a very interesting article about the power struggle between WikiLeaks and the Guardian newspaper. It seems that WikiLeaks has signed an agreement with the Guardian whereby the Guardian is privy to their information but only for review, it is forbidden from publishing any content without the consent of Julian Assange or an authorised WikiLeaks representative. Read More
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What Do Customers Want From The Brands They Follow?
Thursday, Sep 22, 2011
Social Media has become all of the digital marketing rage over the past couple of years - brands have built profiles on every available platform and are tickled pink when they see that their fan/follower numbers have gone up. Moreover, they are completely turned on by the fact that every time someone reacts to the content they publish, all their friends see it. Social Media is Word of Mouth marketing on steroids. Read More