The internet is filled with information- some valuable, some not so much. Channels like Twitter make it easier to find the good stuff without having to go out and look for it (providing that you're following people you trust). But that still doesn't solve the issue of time nor does it make sense of all of the angles being thrown at us on every highly debated topic (of which there are millions). Read More

Publishers by nature are content curators. They possess the literary eye to identify good content, and the skills to turn it into something people want to read. In trade book publishing, that might include an eye-catching jacket, a celebrity introduction, a chapter teaser on their website, or foreign language editions. The act of incorporating all of those elements to make the product something that it is appealing on many levels, is a process of curation. Read More

The week began with Twitter's 5th birthday. The social media site put together a video featuring celebrities across a variety of industries talking about what they love about Twitter. The short, promotional/celebratory film really hit the benefits of this tool on the head, and was quite entertaining. Adaptive especially liked Snoop Dogg's bit. View it here. Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More